I finally got around to watching Leo Laport's MacWorld Keynote. Leo has some amazing insights into the current state of mass media. If anyone is into Market, Advertising or content creation you definitely need to check this out.
I specifically like his statement at 15m 25s where he says:
What advertisers are starting to realize is that they can't come to an audience as a salesman...a pitchman. They have to come to the audience as a member of the community. An equal member of the community.
*I should mention that the quality is subpar as someone was recording this using their cellphone camera and the Qik software. The content is well worth the listen until and IF MacWorld puts his keynote up on higher quality.