I can't make you a better PR practitioner, but I hope this site sheds light on the power sitting behind the apple logo. The power behind the Mac permits anyone to create [digital] content easier than ever. Services, Automator & AppleScript can automate mundane tasks and enables you to focus on one thing: artful & purposeful communication.
- technology doesn't replace talent or hard work.
- the Mac & Apple ecosystems can enable beauty.
- feature creep has caused more damage than good.
- more with less (effort.)
- that simple tools working together creates flow...
- flow creates harmony
- spend time creating; just creating.
We're just scratching the surface. Creativity exists outside of Photoshop & Microsoft Word so clean off that desktop, organize your folders innovation awaits!