I can't make you a better PR practitioner, but I hope this site sheds light on the power sitting behind the apple logo. The power behind the Mac permits anyone to create [digital] content easier than ever. Services, Automator & AppleScript can automate mundane tasks and enables you to focus on one thing: artful & purposeful communication.

I believe:

technology doesn't replace talent or hard work.
the Mac & Apple ecosystems can enable beauty.
feature creep has caused more damage than good.
more with less (effort.)
that simple tools working together creates flow...
flow creates harmony
spend time creating; just creating.

We're just scratching the surface. Creativity exists outside of Photoshop & Microsoft Word so clean off that desktop, organize your folders innovation awaits!